Lab Blog

Name: CG LABS
Address: Toronto, ON, CA
Telephone: (416) 888-5298

Insights on 3D, generative & creative production

FOOH That People Actually Believe What separates FOOH that earns 46 million views from CGI spectacle nobody shares, and why the answer is never the tech
Why 3D Product Animation Sells What Photography Can't Where 3D product animation creates value that traditional photography fundamentally cannot match
What Makes an Ad Feel Expensive The actual visual, editorial, and sonic cues that make advertising feel premium before viewers consciously know why
From Idea to Image: How a 3D Campaign Gets Built A clear walkthrough of how 3D campaigns actually get made from concept to final delivery
When to Shoot It, When to Build It, When to Blend Both A practical guide for deciding when live action, CGI, or a hybrid approach makes the most sense for your campaign
Why Some Product Launches Feel Flat Most launches fail before anyone sees the product. The problem isn't what you're selling. It's how you're revealing it.
The Anatomy of a Scroll-Stopping Visual Most ads get scrolled past in under a second. The ones that don't all share the same invisible anatomy.
One Asset, Ten Deliverables: The Efficiency of 3D Campaign Systems Most brands reshoot for every platform. The smart ones build once and deploy everywhere.
How the Best Brands Use CGI to Launch Products That Don't Exist Yet The product isn't built yet. The campaign is already running. Here's how the biggest brands pull it off.
What Clients Get Wrong in Their First Creative Brief Your brief isn't just a document. It's the single biggest factor in whether your campaign turns out great or mediocre.